Threads: A Gen Z perspective
Mark Zuckerberg’s new “Twitter Killer” has arrived. But questions have surfaced, especially from the key demographic it needs to be successful – Gen Z. Below,…
The story of Europe’s hottest TikTok news account: Ac2ality
???? Listen to this article For this week’s blog post we interviewed Gabriela Campbell, co-founder of an all-Spanish news media company, Ac2ality. We dive into the work…
Meta’s Threads is surging: What publishers need to know
Meta’s new Threads platform is going gangbusters, but mass migration from Twitter is likely to remain an uphill battle Twitter’s move on July 1, 2023, to limit…
The end of “free-for-all” internet? — What publishers need to know
Twitter limits could offer an unexpected boost for news publishers Recently, a pivotal announcement from Twitter owner Elon Musk sent shockwaves through the digital world.…
Publishers are finally getting serious about TikTok: How can they thrive?
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users.…
AI is coming for search engines: What publishers can do about it
How can publishers prepare for a world without search? Let’s take a look. Generative AI tools like ChatGPT aren’t just coming for people’s jobs —…
The Online News Act may let Meta and Google decide winners and losers in the media industry
We examined policy documents and interviewed news media executives about their experience of negotiating with the platforms. What we found wasn’t all good news. The…
Publishers: Why Facebook traffic is falling, and how you can combat the decline
Industry-wide, publishers’ referral traffic from Facebook has been declining. Major publications such as Reach in the UK and Buzzfeed in the US have been affected, to varying degrees, by…
“Welcome to the era of spatial computing”: What publishers need to know about Apple’s Vision Pro
“Millions of developers now have months to build content. And once they do, Vision Pro’s potential could emerge in ways not even Apple understands.” “One…
Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power…
Publishers: In 2023, these are the best times to post on social platforms for highest engagement
Annual update highlights the best posting times for key social media channels The annual analysis of the best times to post to the major social…
The future of TikTok: What ChatGPT has to say
With the U.S. state of Montana this week banning TikTok here is a fascinating insight into what ChatGPT 4 predicts about the future of the…
Facebook referral traffic to publishers has ‘plummeted’
Analytics data shows how Facebook referral traffic to publisher sites has fallen Press Gazette is reporting that Facebook referral traffic has ‘plummeted’ on the back of Meta’s…
Publishers are starting to see Reddit as an opportunity
Reddit represents a significant audience development opportunity for publishers Clocking up more than 1.6 billion monthly visits from 430 million monthly active users across more…
“A more nimble system”: How Facebook is bypassing Apple’s data tracking restrictions with Meta Lattice
“We’ve designed Meta Lattice to drive advertiser performance in the new digital advertising environment where we have access to less granular data.” Facebook’s ad business…
“More adults use it than Twitter, Snapchat, TikTok or Reddit”: How LinkedIn is increasingly driving content discovery for publishers
Almost 60% of LinkedIn’s users are between the ages of 25 and 34, making it the single largest demographic to use the platform. And this…
MGID first ad platform to integrate with Google Web Stories
MGID becomes the first ad tech platform to offer publishers an integration with Google Web Stories, providing a new revenue stream for mobile-focused publishers. MGID,…
Elon Musk isn’t doing right by Twitter, Jack Dorsey thinks: The Media Roundup
Today’s roundup is brought to you by Chris AI in media: myths and misconceptions Our very own Peter Houston has written an article summarising some of…
Twitter to launch…micropayments: The Media Roundup
Today’s roundup is brought to you by Esther Twitter will (apparently) let publishers charge per article starting in May If you were wise enough to switch…
“Generates thousands of pageviews”: Reddit comes into its own for publishers
A new partnership between Reddit and NewsWhip allows publishers to predict which topics might be trending in the coming days or even weeks. The platform…
